白酒在我國既是一個古老傳統(tǒng)的行業(yè),又是國內(nèi)有的一種傳統(tǒng)飲料。更讓人們注意到的是,它還是一個每年不斷增長的萬億級消費市場。我們先統(tǒng)計一下傳統(tǒng)白酒市場中,目前有哪些弊端和痛點?
Baijiu is not only an ancient traditional industry in China, but also a traditional beverage in China. What is more noticeable is that it is also a trillion-level consumer market with continuous growth every year. Let's first make statistics of the drawbacks and pain points in the traditional Baijiu market?
1.庫存壓力,無論是那個的白酒,旗下經(jīng)銷商的庫存壓力都巨大。
1. Inventory pressure, no matter which brand of Baijiu, its dealers have huge inventory pressure.
2.環(huán)節(jié)多,直營,總代,經(jīng)銷商,分銷商,層層加價,一瓶800的宴請酒出廠可能只有10。這一點對于任何消費者來說,都是不透明的。
2. There are many links, including direct sales, general agent, dealers, distributors, and price increases. The ex-factory price of an 800 bottle of banquet wine may be only 10. This is not transparent to any consumer.
3.賬期多,賒賬,廠家鋪貨之后結(jié)款周期長,下線苦不堪言。
3. There are many account periods and credit accounts. The settlement period is long after the manufacturer has laid out the goods, and the offline is unbearable.
4.假酒,除了正常渠道問題,消費者在購買過程害可能遇到假酒。
4. In addition to the normal channel problem, consumers may encounter fake wine during the purchase process.
那么
自動售酒機的出現(xiàn)了哪些問題?商戶與消費者的矛盾痛點所在,正是能夠的。
What problems have been solved by the emergence of automatic wine vending machines? The pain point of the conflict between merchants and consumers is exactly what can be solved.
(1)產(chǎn)品由酒廠直接送達消費者餐桌,性價比非常高。
(1) The product is directly delivered to the consumer's table by the winery, which is very cost-effective.
(2)掃碼出酒,方便簡單、自帶酒水,和多飲過醉等。
(2) It is convenient and simple to scan the code to get wine. It can solve the problem of bringing wine and drinking too much.
(3)智能上鎖,打消假酒,消費者對酒水顧慮。
(3) Intelligent locking can eliminate fake liquor and solve consumers' concerns about liquor safety.
(4)按兩出酒,按需購買,買多少都可以。
(4) You can buy as much wine as you need.
(5)酒水余量監(jiān)控,及時補貨通知。
(5) Monitor the liquor allowance, and notify the replenishment in time.
(6)信息收集,客戶掃碼之后信息被收錄后臺,可進行后期營銷。
(6) Information collection. After the customer scans the code, the information is included in the background, which can be used for later marketing.
(7)結(jié)算,實時傳達數(shù)據(jù),實時分賬,資金無賬期。
(7) The settlement center transmits data in real time, divides accounts in real time, and funds have no accounting period.
自動售酒機能傳統(tǒng)酒企的哪些痛點?以上就是問題的相關(guān)解答內(nèi)容了,您對此有怎樣的疑惑或者需求就來我們網(wǎng)站
http://m.2010yyh.cn咨詢吧!
What are the pain points of traditional liquor enterprises that can be solved by the automatic liquor selling function? The above is the relevant answer to the question. If you have any doubts or needs about it, please come to our website http://m.2010yyh.cn Ask!