自動(dòng)售酒機(jī)擺放在餐館、便利店這個(gè)地方,就決定了自動(dòng)售酒機(jī)的目標(biāo)客戶人群,是非常固定的。也決定了我們能銷售的商品也相對(duì)來說較為大眾,滿足大家的日常飲酒需求。所以在選擇銷售的白酒時(shí),一定要滿足下面這幾個(gè)條件!
The placement of self-service wine vending machines in restaurants and supermarket convenience stores determines the target customer group of self-service wine vending machines, which is very fixed. It also determines that the products we can sell are relatively popular and meet everyone's daily drinking needs. Therefore, the following conditions must be met when selecting Baijiu for sale!
一,自動(dòng)售酒機(jī)的酒水選擇
1、 Beverage selection for self-service vending machines
眾口難調(diào),這就要求我們?cè)谑劬茩C(jī)的酒水選擇上盡量滿足大眾的口味需求。目前威玎的售酒機(jī)擁有兩個(gè)出酒口,每個(gè)出酒口的終端連接25升的酒水容器(容量均可訂制),各出酒口分別為濃香型及醬香型,消費(fèi)者需飲酒時(shí),可自行按照個(gè)人喜好進(jìn)行掃碼購(gòu)買。
It is difficult for everyone to tune in, which requires us to try to meet the taste needs of the public in the selection of drinks for the wine vending machine. Currently, Weiding's self-service liquor vending machine has two outlets, each with a terminal connected to a 25-liter liquor container (capacity can be customized). Each outlet is of the strong aroma type and the sauce aroma type. When consumers need to drink, they can scan the code and purchase according to their personal preferences.
二,售酒機(jī)要具備一些特殊功能
2、 The self-service wine vending machine should have some special functions
售酒機(jī)面對(duì)的都一些熟悉,同一個(gè)群體。所以,要如何利用售酒機(jī)的大數(shù)據(jù),做好營(yíng)銷工作,讓用戶更方便的使用,就變得十分的重要。比如說,售酒機(jī)要具備掃碼功能。這個(gè)二維碼可以獲取不同規(guī)格的酒量,也可以方便商家后臺(tái)實(shí)時(shí)監(jiān)測(cè)酒水的庫(kù)存,無論對(duì)于消費(fèi)者還是商家來說,都顯得更加便捷。
The self-service wine vending machines are all facing a familiar and identical group. Therefore, how to use the big data of self-service wine vending machines to do a good job in marketing and make users more convenient to use becomes very important. For example, a wine vending machine should have a code scanning function. This QR code can obtain the amount of alcohol in different specifications, and it can also facilitate real-time monitoring of liquor inventory in the background of businesses, making it more convenient for both consumers and businesses.
三,售酒機(jī)能夠滿足市場(chǎng)大環(huán)境的需要
3、 Self service wine vending machines can meet the needs of the market environment
目前的消費(fèi)環(huán)境下,阿里、京東等各大電商平臺(tái)如火如荼,但仍不可小覷的是我們的線下零售渠道,售酒機(jī)以零售白酒為突破口,專攻線下的白酒零售行業(yè),為整體消費(fèi)大環(huán)境下的市場(chǎng)做重要的貢獻(xiàn)。
In the current consumption environment, Alibaba, JD and other major e-commerce platforms are in full swing, but what should not be underestimated is our offline retail channels. Self service liquor vending machines take retail Baijiu as a breakthrough, specialize in offline Baijiu retail industry, and make important contributions to the market in the overall consumption environment.
對(duì)商家來講,利潤(rùn)是重要不可替代的。但傳統(tǒng)營(yíng)銷模式下的酒水銷售存在代理商庫(kù)存壓力大、現(xiàn)金流轉(zhuǎn)慢、終端銷售方式單一以及流通環(huán)節(jié)層層加價(jià)等各種弊端,針對(duì)這一現(xiàn)狀,售酒機(jī)推出了“互聯(lián)網(wǎng)+白酒”的銷售模式,巧妙的了棘手的問題。
For businesses, profit is important and irreplaceable. However, under the traditional marketing mode, there are many drawbacks in the sales of drinks, such as the high inventory pressure of agents, slow cash flow, single terminal sales mode, and layer upon layer price increases in the circulation link. In response to this situation, the self-service liquor vending machine launched the sales mode of "Internet plus+Baijiu", which ingeniously solved the thorny problem.
售酒機(jī)內(nèi)選購(gòu)產(chǎn)品要注意的事項(xiàng)就從三個(gè)方面為您講解完畢了,希望能夠給您好的幫助,更多事項(xiàng)就來我們網(wǎng)站
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The items to pay attention to when purchasing products in the self-service wine vending machine have been explained to you from three aspects. We hope to provide you with good help. For more matters, please come to our website http://m.2010yyh.cn Get to know through consultation!